Corporate Social Responsibility and sustainability strategy are changing as businesses come to see engagement with these issues as integral to success rather than just a sticking plaster to be applied for PR purposes. This guest post from Ben Lewis of Lewis Sustainable explores how corporate engagement in social and environmental issues can foster innovation and generate shared value.

With my Oxford tutor hat on this week I’ve been catching up on some reading and focussed on the link between business performance and sustainability and look at what companies do in order to deliver financial returns on investing in environmental and social programmes.

In this article I review a paper by Robert Eccles at the Harvard Business School and make the case that rather than detracting from investor returns, fully incorporating sustainability issues into corporate strategy provides the basis for growth and profitability, and taking a long term view is starting to allow companies to fully realise the potential benefits.

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